THE GTM OPERATING SYSTEM

Your entire marketing & sales engine.
Built. Run. Proven.

Five hires worth of output. AI infrastructure and proprietary signals you can't buy off a shelf. Pipeline you can measure.

Book a Strategy Call → Build your GTM OS
↓ Scroll to explore
01 ENRICHMENT
feeds →
◆
Clay
⟡
APIs
◎
AI Agents
02 THE CORE
CRM
HubSpot
+
TARGET
Your ICP
03 TRUST ENGINE
builds credibility + signals
VOC Content
Podcasts
Resources
LinkedIn
Builds credibility → Generates signals
04 EXECUTION
Alpha Signals
→
👤 + 🤖
→
RESULT
Pipeline
AN AGENCY LIKE YOU'VE NEVER EXPERIENCED
WHAT YOU ACTUALLY GET

Think of us as an extension of your team. All the tools you don't have the expertise to use, the money to buy, or the time to manage.

◆

Content that isn't just AI-generated. It's based on what your buyers actually care about

Social listening + voice of customer research drives everything we create. Your content reflects real conversations in your market, not recycled thought leadership.

⟡

Sophisticated automation across the platforms you actually use

LinkedIn engagement, social presence, and multi-channel orchestration. Running continuously without your team lifting a finger.

◎

Front-of-funnel through BDR activity, fully automated

Not just lead gen. We automate the initial nurturing stages so the handoff to your sales team is warm, contextual, and ready to convert.

⊕

Outbound campaigns triggered by real buying signals

We build proprietary detection systems that identify when companies are ready to buy, then reach them with the right message at exactly the right time.

IF YOU'RE THE MARKETER DOING THE WORK

You'll finally have the
bandwidth to lead.

10× your output without burning out
↑ Dramatically increase quality across the board
◇ Expert strategic counsel from someone who gets your business
→ Execute on the vision you've had but never had resources for
+
IF YOU CONTROL THE BUDGET

The math works
before the pipeline does.

$ A full marketing team for a fraction of FTE cost
⊞ Complete tech stack included. Nothing else to buy.
⟳ Predictable, scalable pipeline generation
≡ Your marketing team operating like one three times its size
Need to bring this to your leadership team? We'll build the business case with you, including the math that closes the deal.
Get your business case →
THE DIAGNOSIS
THE PROBLEM

Mo' AI.
Mo' Problems.

Every CMO and CRO we talk to is living the same paradox. They've watched AI transform other functions. They've bought the tools. They remain convinced AI should be the unlock.

And yet: nothing has worked. Not the intent data platforms. Not the AI SDR tools. Not the "personalization at scale" plays. Reply rates are down. Pipeline is harder to generate. The real problem? AI has been slapped onto sick systems.

01
⊘

Bad data

CRMs full of decay, duplicates, and gaps. AI trained on garbage scales garbage faster.

02
◎

Mediocre ICP

"Mid-market SaaS in North America" isn't an ICP. It's a census category. AI pointed at a vague target finds wrong prospects faster.

03
≡

Commoditized signals

Job changes. Funding rounds. G2 visits. Everyone's acting on them. Every prospect is drowning in identical outreach.

AI became an accelerant for noise, not signal. More emails sent. Lower reply rates. Sales and marketing more misaligned than ever. Because now they're misaligned at scale.

Here's what we'll tell you that nobody else will: if your foundation isn't right, more AI tools will make things worse, not better. We've turned away prospects because the timing wasn't right. We'd rather earn your trust now than take your money and fail.

That honesty is why our customers become our champions

THE FRAMEWORK

The right people. The right message. The right moment.

We find exactly who should buy from you, build the content that earns their attention, and detect the moment they're ready, so your outreach arrives when it actually matters. Here's how each piece works.

PILLAR ONE
Target
ICP as a living system

Not a static slide. We build your ICP from closed-won/lost analysis, data enrichment, and psychographic buyer profiling, so AI is pointed at the right accounts with the right message.

  • Closed-won/lost pattern analysis
  • Enrichment + firmographic modeling
  • Psychographic buyer profiles
  • Continuous refinement from feedback loop
PILLAR TWO
Trust
Content that earns attention

Before you ask for it. Voice of customer listening, a podcast system that opens Tier 1 doors, and high-value resources that prove you understand the pain.

  • VOC content from real conversations
  • Podcast system for relationship access
  • High-value resources per signal
  • LinkedIn thought leadership for reps
PILLAR THREE
Timing
Alpha signals that tell you when

Not commoditized intent data. Proprietary detection systems built from your sales team's intuition about what makes a deal real.

  • Signal design from sales intuition
  • Proprietary detection systems
  • Real-time trigger workflows
  • Context-rich outreach automation
THE LAYER
Fluency
Signals arm sales, not just marketing

Every signal comes with playbooks, auto-drafted emails, meeting prep, and LinkedIn content for reps. No handoff decay. Unified motion.

  • Playbooks per signal type
  • Auto-drafted personalized emails
  • Meeting prep with context
  • LinkedIn enablement for reps
ALPHA SIGNALS

Everyone has the same data. Winners have different signals.

Job changes. Hiring surges. G2 visits. Every competitor in your space is running the same playbook off the same commoditized intent data. Alpha signals are proprietary detection systems we build from a different question entirely: "What does your sales team hear that tells them this deal is real?"

AUTOMATED QA SAAS

Catching QA Pain Before the Buyer Knows

We built a signal that monitors public GitHub repositories for end-to-end testing scripts failing at scale. When an engineering team starts drowning in broken test suites, they don't file a G2 inquiry. They push code. We see it first.

The result: Our client's outreach landed in inboxes weeks before competitors even knew there was an opportunity. The signal surfaced accounts that no intent database would ever flag.

TOTAL REWARDS / FINANCIAL SERVICES

Finding the Dollar Sign in SEC Filings

We designed a signal that scans SEC filings for equity compensation risk exposure, then auto-calculates the balance sheet impact of switching to our client's total rewards platform. Every outbound email leads with a specific dollar figure.

The result: CFOs opened emails because the subject line contained their company's actual exposure number. That kind of specificity doesn't come from a Bombora topic score.

INTEGRATION PLATFORM

Mapping the Integration Gap Post-Funding

We cross-referenced newly funded companies against their existing app ecosystem presence. When a company raises a round but has gaps in their integration stack, they're about to go shopping. We built the map that told our client exactly which gaps to fill and when.

The result: Outreach included a specific integration roadmap tailored to each account's stack. The conversion rate spoke for itself.

Curious what your alpha signals could look like?

Generate three alpha signals for your company →
THE 90-DAY PROGRAM

From zero to operating GTM OS in 90 days

We don't advise. We don't consult. We install and operate a GTM operating system inside your HubSpot, then prove it works with pipeline.

WEEK
1

System Installed

Communication cadence live. Access complete. ICP analysis begun. Customer reporting app live with real data.

WEEK
2

First Signal Firing

ICP validated. Signal #1 designed, built, and firing. Outbound sequences live. First warm replies.

WEEKS
3-8

Production + Learning

Signals #2 and #3 deployed. Podcast launched. Feedback loop capturing sales intelligence.

WEEKS
9-13

Proof + Scale

Full performance audit. Executive readout with pipeline attribution. Decision point: scale or expand.

What you have at Day 90

A complete GTM operating system, proven with pipeline.

✓ 3 alpha signals firing
✓ 3 high-value resources
✓ Podcast with 9+ episodes
✓ Full sales enablement
✓ Active feedback loop
✓ Pipeline attribution reporting
WHAT THEY SAY

Because of how AI entered our lives as marketers, it's been a game of catch up just to tack something on since day one. Smoke Signals gets back to first principles, but starts there with AI. That's the difference maker.

JS
Justin Schmidt
VP of Marketing, JobSync

AI isn't a bolt on to marketing and sales. It's an entirely new way of going to market. Smoke Signals sees the entire picture. From the AI ground up.

CM
Colby Morgan
VP of Revenue, Bardeen

You can't throw a rock without hitting 10 new AI-enabled GTM tools. Finding strategy? Good luck. Or just call Nick and Smoke Signals.

DB
David Baum
CEO, Relato

Nick and the Smoke Signals team changed how we think about going to market. They didn't just plug into our HubSpot and run sequences. They built an intelligence layer that our sales team actually uses every single day. The signals are real, the pipeline is real, and the ROI was obvious within the first 60 days.

Jessica Allingham
Jessica Allingham
COO & Head of GTM, Ariox

I was the only marketing resource at the company. When I saw what Smoke Signals could do, I was fully bought in, but my CRO needed convincing. The moment we did the math on what it would cost to hire internally? The sticker shock disappeared. This is easily a $400K+ team for a fraction of the cost, and they 10× your output.

★
Head of Marketing
B2B SaaS Customer
PRICING

Build first. Then decide how to run it.

Everyone starts with a 90-day Build engagement for one segment. After that, you choose how to continue.

Pricing is per segment.

A segment is a unique selling proposition. If every project manager in the world can use your tool, that's one segment. If your value for healthcare is very different from how you serve auto, that's two. Two products sold to two different buyers? Two segments.

PHASE 1: REQUIRED

Build

$14,999 /month
3 months minimum

Full GTM OS installation for one segment

  • ICP model with psychographic profiling
  • 3 alpha signals designed and firing
  • 3 high-value resources created
  • Podcast system (weekly, 9+ episodes)
  • Full sales enablement suite
  • Customer reporting app
  • Active feedback loop
Start Here →
THEN CHOOSE HOW TO CONTINUE
OPTION A

More Signals

$14,999 /month
New segment or expansion

Keep building new signals and opening new segments

  • New alpha signals designed and firing
  • Additional ICP models built
  • New resources and content created
  • Expanded outbound sequences
  • Everything from Phase 1 continues
Learn More
OPTION B

Operate + Content

$9,999 /month
After Build phase

We keep the system running and producing

  • All signals continue operating
  • Podcast continues weekly
  • VOC content continues
  • Resources updated as needed
  • Sales enablement maintained
Learn More
OPTION C

Maintain

$4,999 /month
After Build phase

You handle content, we keep the infrastructure running

  • All signals continue operating
  • Outbound sequences maintained
  • Infrastructure managed
  • Reporting active
  • Content handled internally
Learn More

The real cost comparison

What it would take to do this in-house vs. what you invest with us

BUILD IT IN-HOUSE
Content Marketer ~$98K
Marketing Automation Specialist ~$110K
Social Media Manager ~$85K
RevOps / Marketing Ops ~$117K
$410K+/year
Plus the tech stack they'd need to buy. Plus 3 to 6 months to hire. Plus ramp time.
vs.
BUILD IT WITH US
90-Day Build
$44,997
Complete system installed and producing
Annual Operate + Content
$120K/year
We run everything. You focus on closing.
71% less than in-house
With 10× the output, expert strategy, and a complete tech stack included.

Calculate your breakeven

Move the slider to see how quickly the system pays for itself

What's your average deal size?
$50,000
Average Deal Size
$44,997
90-Day Investment
3 months × $14,999
1
Deals to Breakeven
Closed-won deals needed
11%
ROI on First Deal
System keeps producing after

Ready to build a GTM OS
that actually works?

We'll show you what a signal-based GTM system could look like for your business, and whether we're the right team to build it.

Book a Strategy Call → Build your GTM OS

30-minute call. No pitch. Just strategy.