We design winning GTM systems with tools like:
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Problem
Mo’ AI. Mo’ Problems.
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Too many tools, too little traction
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Spam cannons, err, AI SDRs are hot garbage
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AI Whack-a-Mole: Just as soon as you figure out what one tool might do, two more pop up
steps
How it works
01
Your ICP Hurts Pipeline
Most companies over-target. We refine your ICP by adding signal data—who buys, when, why, and how to reach them.
02
Don’t Call it Demand Gen
We identify content, events, ads, and partnerships that generate true (measurable) intent.
03
Harvest Your Signals
We track who’s engaging where—on social, your site, via tools like Clay, Bardeen, and more—and push it into HubSpot.
04
Signals Activate Systems
We use signals not just for cold outbound—but to create 1:1 lifecycle campaigns, enable sales, and drive retention.
Roadmap to Revenue
From Chaos to Signal-Driven GTM in 90 Days
Month 1
Refine the ICP, design your GTM systems
Month 2
Create a machine native to your HubSpot that engages prospects, enables sales, and supports customers.
Month 3
Measure, refine, and launch new programs around the most pressing goals.
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Pricing
Less than the cost of a single hire. Three tiers. One GTM engine.
AIdvisory
Built for strong Ops Teams in Need of AI Expertise
$4,999
/month
Get expert AI GTM guidance and a custom designed whiteboard every month
- 1:1 weekly call
- Slack channel
- 1 designed AI program/month
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Signals Team
Most Popular
Perfect for marketing teams of 1-2 using HubSpot
$14,999
/month
Go from lean to mean with RevOps, Marketing Ops, content, and AI strategy team members
- AIdvisory +
- Half-time HubSpot admin
- Full-time content marketer
- Campaign execution
Chief Signals Team
Make AI your unfair growth advantage
$19,999
/month
For growing orgs that have a strong revenue team and want to 2x their impact
- Signals Team +
- Full-time GTM engineer
Note: 6-month minimum retainer.
Testimonials
Receipts or it doesn’t count.
"Because of how AI entered our lives as marketers, it's been a game of catch up just to tack something on since day one. Smoke Signals gets back to first principles, but starts there with AI. And that's the difference maker."
"Nick has demonstrated his ability to anticipate tech trends and think ahead of the curve for years... He embodies strategic innovation."
"You can’t throw a rock without hitting 10 new AI-enabled GTM tools. Finding strategy? Good luck. Or just call Nick and Smoke Signals."
“AI isn’t a bolt on to marketing and sales. It’s an entirely new way of going to market. We’ve built Bardeen on this new foundation. And Smoke Signals and Nick see the entire picture. From the AI ground up. If you want to envision and grow with AI, you need to call Nick.”
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FAQ’s
You've got questions. We've got answers
And we're always happy to hop on a call: +1 (781) 818-1750
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1 _ Do I need to use HubSpot?
AIdvisory is available to anyone. Tiers 2 and 3 require HubSpot.
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2 _ Is this a project or a retainer?
All programs are 6-month minimum retainers. We build and run systems.
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3 _ Can you work with our agency/team?
Yes—if they play nice. We enhance content teams, sales ops, SDRs, and more.
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4 _ What kind of companies do you work with?
Seed to Series C, $3–50M ARR.
Not a fit for average deal size under $25K.